YOUNG SHITS - "Bednefits”

Problem: high schoolers aren’t making their beds.

Big idea: Encourage bed-making through a rewards system.

 
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Step One: Wake up and pick up phone, which automatically opens Bednefits

One of the first things people do when they wake up is check his or her phone. When they unlock it, Bednefits automatically opens, reminding them to make their bed right away. If they don’t make it right away, the app will remind them to do it through out the day so they can be rewarded.

 
 
Although  Bednefits  will automatically open when the phone is accessed in the morning, users can exit out of it. If they do, the app will remind the user to make their bed throughout the day.

Although Bednefits will automatically open when the phone is accessed in the morning, users can exit out of it. If they do, the app will remind the user to make their bed throughout the day.

 
The app as it appears with other apps commonly used by our target audience.

The app as it appears with other apps commonly used by our target audience.

 
 

Step Two: Make bed

Step Three: Press Check your bed

There’s a reason people don’t make the bed—it’s boring and tedious. The app makes it as easy as possible to be rewarded for pushing through the agony. Just press Check your bed and take a picture. Done.

 
The home screen of  Bednefits . The user’s current points are shown, as are the points of friends from social media.

The home screen of Bednefits. The user’s current points are shown, as are the points of friends from social media.

 
 

Step Four: The app uses the in-phone camera to take a photo of the bed

Step Five: Using AI within the app, it verifies the bed is made

 
A special camera within  Benefits  is used to take a photo, scan the bed and determine if it’s appropriately made.

A special camera within Benefits is used to take a photo, scan the bed and determine if it’s appropriately made.

 
 

Step six: Get points. The longer the streak of making the bed, the more points.

As users save up points from making the bed every day, they can redeem those points from within the app for rewards relevant to the target audience. Everything from free food to music to gas.

 
Once the user has gather enough points, he or she can redeem them for relevant prizes.

Once the user has gather enough points, he or she can redeem them for relevant prizes.

 
Users can redeem points for prizes at any time.

Users can redeem points for prizes at any time.

 
 

Step seven: Share the good news on social media

Social media is a huge part in the life of Gen Z—they’re constantly checking in and showing people what they’re up to. If users connect Bednefits to their social media accounts and mention the app in their posts, they get even more points.

Of course, there would be a limit to one post a day from each social media platform.

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