Primary Children’s Hospital
Problem: It can be difficult to distinguish the level of expertise of pediatric cancer centers.
Big idea: Show how easy it is for a child to be injured.
Problem: Small regional hospitals can’t offer the same services as their large neighboring healthcare systems.
Big idea: Announce a partnership between St. Anthony’s, a regional hospital in Montana, and Primary Children’s Hospital.
Problem: There are so many places for parents to take their children for treatment.
Big idea: Position Primary Children’s as the best place for a child’s healthcare.