Primary Children’s Hospital

Problem: It can be difficult to distinguish the level of expertise of pediatric cancer centers.

Big idea: Show how easy it is for a child to be injured.

 

Problem: Small regional hospitals can’t offer the same services as their large neighboring healthcare systems.

Big idea: Announce a partnership between St. Anthony’s, a regional hospital in Montana, and Primary Children’s Hospital.

 

Problem: There are so many places for parents to take their children for treatment.

Big idea: Position Primary Children’s as the best place for a child’s healthcare.

 
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