Mercedes-Benz of Salt Lake City
Problem: When shopping for a luxury car, there are too many choices.
Big idea: Encourage people to try Mercedes-Benz and love it.
Problem: The area’s competitors have a better hold on luxury messaging.
Big idea: Connect the automaker’s roots to the luxurious feeling of visiting Europe.
Problem: Potential customers are likely to buy a car during the holidays.
Big idea: Help the dealership stand out with a benefit-driven line tied to the holidays.