Mercedes-Benz of Salt Lake City

Problem: When shopping for a luxury car, there are too many choices.

Big idea: Encourage people to try Mercedes-Benz and love it.

Art Director -  myself

Art Director - myself

Art director -  myself

Art director - myself

Problem: The area’s competitors have a better hold on luxury messaging.

Big idea: Connect the automaker’s roots to the luxurious feeling of visiting Europe.


Problem: Potential customers are likely to buy a car during the holidays.

Big idea: Help the dealership stand out with a benefit-driven line tied to the holidays.

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