Hold onto dear life

Problem: Young parents don’t always know how to protect their children in an unsafe world.

Big idea: Show how easy it is for a child to be injured.

Where: TV, pre-roll, radio, banners.

Art Director - Nam Tran Dang, Director - Ashkan Memarian

 

Art Director - Nam Tran Dang, Director - Ashkan Memarian

 
 

Art Director - Nam Tran Dang, Director - Ashkan Memarian

 
 
 

Art Director - Nam Tran Dang, Director - Ashkan Memarian

 
 
 
 

Problem: A cabinet with hundreds of donated porcelain dolls was making patients and visitors uneasy.

Big idea: Replace the dolls with teddy bears, the HotDL mascot, showing ways to keep kids safe.