Hold onto dear life
Problem: Young parents don’t always know how to protect their children in an unsafe world.
Big idea: Show how easy it is for a child to be injured.
Where: TV, pre-roll, radio, banners.
Problem: A cabinet with hundreds of donated porcelain dolls was making patients and visitors uneasy.
Big idea: Replace the dolls with teddy bears, the HotDL mascot, showing ways to keep kids safe.