Problem: Tell people about new 2019 Audi Q7.
Big idea: A play on a common idiom, tying it directly to the car’s name.
Problem: The target audience didn’t realize how close they were to the dealership.
Big idea: Spice up the messaging with a fun use of opposites.
Problem: Despite wanting the latest thing, people don’t always buy the newest car.
Big idea: Reminding people that older vehicles are behind the times.