Audi Lehi

Problem: Tell people about new 2019 Audi Q7.

Big idea: A play on a common idiom, tying it directly to the car’s name.

Art Director -   Brooke Whitaker

Art Director - Brooke Whitaker

Art Director -   Brooke Whitaker

Art Director - Brooke Whitaker

Problem: The target audience didn’t realize how close they were to the dealership.

Big idea: Spice up the messaging with a fun use of opposites.

Problem: Despite wanting the latest thing, people don’t always buy the newest car.

Big idea: Reminding people that older vehicles are behind the times.

Art director -  myself

Art director - myself

 
 
Killed script

Killed script